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How To Go Viral On TikTok: Promoting Your Writing Without Lip Syncing or Dancing

How To Go Viral on TikTok If you’re thinking about TikTok to promote yourself or your writing, you’re already on the ball. More people watch TikTok for news than the BBC or the New York Times! Some creators have gone from just starting out, to ‘Top 10 Viewed’ in just a year. But how do you go from zero to viral, trending and/or most viewed on TikTok? Start with understanding the algorithm. Think EIC = Engagement, Interest, and Creation. So many people are afraid of words like data and algorithm and think you need to be an expert to get… Read More »How To Go Viral On TikTok: Promoting Your Writing Without Lip Syncing or Dancing

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How To Write A Great Cover Letter That Gets Results

Why do writers need to write cover letters? It’s the 2020s and the digital era, so why do writers need to worry about cover letters? Well, these days cover letters are most likely cover EMAILS … but you’ll still need the basics of how to write them. The only thing that’s changed is the delivery, basically. This means you’ll usually write cover letters as part of your submission process. This will frequently be a requirement, even if you’re using an online submissions portal such as CoverFly, Submittable or QueryTracker. Other times you may be expected to use cover letters is… Read More »How To Write A Great Cover Letter That Gets Results

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Top 5 Ways To Build Your Writer Platform This Year

How To Build Your Writer Platform Chances are you have been told you need a writer platform. It’s seen as common sense: in the online age, writers are expected to do at least SOME marketing themselves. Having a writer platform of your own then is an obvious advantage. But I’m seeing discussion online about social media and how ONLY ‘privileged’ writers – such as those who were TV celebs first – can build a large and engaged online platform. Hell to the no! You CAN build a platform for your writing. Here’s how … Ready? Then let’s go! 1) Be authentic… Read More »Top 5 Ways To Build Your Writer Platform This Year

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5 Ways To Find Your Target Audience & Build Your Following

All About Your Target Audience We all want our writing to be seen and appreciated, but this is impossible to achieve without a target audience. However, building an audience from scratch and turning your readers into loyal followers is hard. If you want to build a strong follower base, here are 5 ways how to get it done. 1) Get to know your target audience  The first thing you need to do to is ask yourself who the target audience of your writing is. One way to answer this question is to create the persona of your ‘ideal audience member’. (Iconic… Read More »5 Ways To Find Your Target Audience & Build Your Following

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Why Remakes And Reboots Are Here To Stay (And No, It’s Not A Bad Thing)

The Pain of Remakes And Reboots Whenever I teach a screenwriting class, it won’t be long before someone brings up remakes and reboots. This person will most often* be a middle-aged white man at the beginning of his screenwriting journey. (*But obviously doesn’t have to be). Anyway, he will confess that remakes and reboots make him very angry … Hell, he may even GET angry just talking about them. Then he will insist that remakes and reboots are enemies of creativity and that Hollywood shouldn”t be so ‘risk averse’. When I ask him how many movies he’s watched this year… Read More »Why Remakes And Reboots Are Here To Stay (And No, It’s Not A Bad Thing)

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Top 5 Self-Publishing Mistakes Writers Make

On Self-Publishing Mistakes Self-publishing mistakes can cost time and money, which is why many writers shy away from it … But what if I told you the biggest self-publishing mistakes are actually EASY to avoid? This list will help you avoid the most obvious self-publishing mistakes and get your book out there. Ready? Let’s go … Mistake #1: Bad cover art Why’s this one first?? Well, rightly or wrongly – because EVERYONE judges a book by their cover!!! Ideally, you need a cover designer whose speciality is cover art. There’s lots out there, including designers who create ‘ready-made’ covers that… Read More »Top 5 Self-Publishing Mistakes Writers Make

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Top 10 Tips On How To Break In As A Screenwriter This Year

How To Break In As A Screenwriter If you want to break in as a screenwriter, you’re not alone. ‘How to break in’ is probably one of the top Google searches that leads to this blog, in fact. Whilst it’s true B2W believes we need to build our careers over a sustained period (rather than the break in being just ONE act), we all have to start somewhere. I was joined in a B2W livestream recently by comedy writer Amanda Graham (@AGComedy). Amanda specialises in rebellious, irreverent, female leads going against nonsensical power structures. She has various projects in development (including with… Read More »Top 10 Tips On How To Break In As A Screenwriter This Year

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9 Top Tips To Build Your Following As A Writer

How to Build Social Media Profile as a Writer In 2022, an online following is a MUST for any writer. Being a writer is so much ‘more’ than writing! We need to show up if we want to get ahead and make money from our projects. Many writers do this online via self-publishing, using sites like SubStack or Patreon or creating online products like courses or real-life events like workshops. Luckily, in the era of social media, building an online following is really not that difficult. Let’s read on to learn a few tips … ready? Let’s go! 1) Build… Read More »9 Top Tips To Build Your Following As A Writer

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5 Times It’s Okay To Write Stereotypes (Really!)

Writing Stereotypes So it’s accepted modern writing wisdom that writers should never, ever, ever, ever write stereotypes. A stereotype is a simplification, a short-hand if you will. It’s generally thought nowadays that only BAD writers use stereotypes. But what if I told you stereotypes are a writing TOOL like any other … it just depends how that tool is USED??? Really!! Writers can use stereotypes whenever they want … as long as it’s ON PURPOSE, not by accident. But what does ‘on purpose’ mean? Check out the below and pass it on to your writer friends and followers. Let’s go! 1) For… Read More »5 Times It’s Okay To Write Stereotypes (Really!)

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5 Ways for Writers to Find Their Ideal Audience

All About Audience You’re a writer who needs an audience. You’ve conquered the dreaded writer’s block. You have content that you believe in. You want to share it with the world. So, what’s next? Well, it’s not just as simple as pressing PUBLISH or SEND and hoping for the best I’m afraid! Check out our compiled list of ways you can use to gain an audience for your writing. Ready? Here we go, friends! 1) Identify your ideal audience Spend some time considering popular culture, current events, genre-specific trends, and where your story lands within various demographics. Try out various… Read More »5 Ways for Writers to Find Their Ideal Audience

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5 Telltale Signs You’re a Writer at Heart

Telltale Signs There are telltale signs you are a writer at heart. If putting pen to paper to churn out books, screenplays or articles feels like something you’ve always been destined to do, you could be right! Check out our compiled list of telltale signs that could indicate the art of writing flows in your blood. Ready? Let’s go … 1) You Just Have to Write Down Ideas Way before I started writing full time, I always found myself coming up with new ideas for stories and articles. It was happening so regularly I found myself always carrying a notebook… Read More »5 Telltale Signs You’re a Writer at Heart

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Repeat After Me: You Are NOT An ‘Aspiring Writer’

Hey, You There … Is there any more icky phrase than ‘aspiring writer’? Seriously, bleurgh. I’ve written before on this blog that we don’t say ‘aspiring gardener’, because that would be considered ludicrous. If people garden, they are GARDENERS. That’s it. But before I go off on an epic rant about why I hate the term ‘aspiring writer’, let’s look at the definition of the word itself. First off, here’s The Cambridge English Dictionary’s Intriguingly, I discovered there’s some leeway on its interpretation if you look at different sites. This definition (below) even includes the notion of the ‘aspiring writer’!… Read More »Repeat After Me: You Are NOT An ‘Aspiring Writer’

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