I often hear this cry… NOBODY READS MY BLOG!
Believe in the famous sentence from Fields of Dreams “Build it and they will come!”? Then you’re in for a BIG SURPRISE (and not a good one).
Todays’ marketing is based on social media. This is like a long-term relationship, not a one-night-stand. If you want to get readers and build a community around your blog, there are certain things you need to watch out for. Here’s 7 reasons why nobody reads your Blog:
1) Your Blog is all about YOU
Even though you might state you are about your community and helping other people, your blog tells a different story.
Every blog post is about you, what you have done, what you are going to do, what you just finished reading or writing and why you are so awesome.
Also, quit filling your blog titles with the million hashtags. Your audience is not stupid! They see through this tactic. That’s why they don’t revisit your blog, share your blog posts or recommend it to others.
TOP TIP: Help your ideal reader and solve their problems, period. MORE: Top 10 Reasons Your Blog Sucks
2) Your Content Sucks
There is nothing on your blog that resonates with your ideal reader. You are basically babbling about nothing. You may even be repeating the same content every other blogger in your niche is blogging about. Nobody wants that!
TOP TIP: Dare to be original. Make sure your content has a fresh outlook on a solution your ideal reader is looking for. Alternatively, make sure you empower them to go out and find a solution.
3) You don’t know your audience
The reason your content sucks is because you don’t know your audience. It is going to be really hard to write content that inspires and connects with your audience if you don’t know them. Get into their head!
TOP TIP: Know what keeps them up at night and talk to them in their language. MORE: How To Be Successful As A Writer
4) You are not consistent
You want your audience to be waiting at their “doorsteps” for your blog post, in other words at their computers. But if you blog only once or twice a year, or you sometimes do it on Tuesdays, and sometimes on Thursdays, they will not know when to expect your blog post.
TOP TIP: Develop a plan with goals and objectives that has a full understanding of your audience. Also develop an editorial calendar.
5) There is no community
Have you made sure you created a space for a community to develop as a result of your blog? Remember the most important part of social media and online marketing is creating and building a community.
Take time to nurture relationships. You can never go wrong by investing in communities and the human beings within them.
TOP TIP: Make sure you allow people to comment on your blog and give them an incentive to do it.
6) Nobody knows about you or your blog
You could have the BEST blog on the planet but if nobody knows about it … Well, it won’t do you much good.
If you just launched your blog, please be patient. Be sure that you have a solid plan to build awareness, nurture community and grow your readership over time.
TOP TIP: Share your blog on other social media platforms. Also, keep the faith!
7) Waiting for perfection
You need to remember that all perfectionists have only one thing is common. All Perfectionists achieve… NOTHING!
Yet if you share your ups, downs and learning’s your readers will be part of the community that builds you. Then when you start succeeding as a writer/scriptwriter and blogger, your audience and readers will celebrate with you as they feel as though they were part of the development process.
TOP TIP: Embrace the imperfect perfection in your blog. Be humble and take your readers along with you on your journey. MORE: 3 Ways To Overcome Perfectionism
Now it’s your turn…
What mistakes have you made with your blog? Share with us your experience and tips for better blog posts. As a thank you gift I will send you my editorial calendar planner. This helps me to plan and organise all my Social Media activities (not just my blog posts) and instructions how to fill it up.
BIO: Vered Neta is a proof that you’re never too old to start something new. She says she has already had three past lives in this lifetime. After 28 years of being a trainer and working with over 150,000 people all over the world, she started a new career as a screenwriter, author and script reader. She wrote 2 screenplays and a musical. These days she is working on a documentary and a novel based on one of her screenplays. You can find more on website www.veredneta.com.