How do you get your posts noticed among the millions of others published on these social media platforms every day?
Social media is a blessing for us writers. It has the potential to help our writing attain great heights. Plus, we don’t even have to spend a single penny while we’re at it. Sounds attractive, right … But how do writers do it well? Let’s see what you must do to ensure that you commit no social media marketing errors:
1. Have a clear intention
Ensure you are fully aware of the purpose that you want your social media post to serve. Are you simply promoting your product? Or do you wish the reader to take a certain action after reading the post? Being able to understand the reason behind publishing a post is the first step towards creating a post that gets noticed.
2. Engage the audience
Instead of simply stating your opinion or giving some information, try to ask a question to your audience. Ask for their opinion. Try to have a conversation. For instance, instead of writing that “I love Paris”, write “Paris is my favorite holiday destination, which one is yours?” Make your questions subjective instead of simply asking for a “yes” or “no”.
3. Call-To-Action option
At times, it is important that you add a call to action link to your posts. This must be done occasionally, when you wish your audience to do something for you such as visit your blog, take a poll or fill in a feedback form.
4. Be empathetic
Think like your own customer or audience. Identify their needs and try to explain how your product or service is capable of adding value to their lives. Ask yourself the following before you publish a post:
- What’s in it for me?
- Would I pay attention to this post if I were a potential customer?
- Does this post reflect my brand?
- Is it engaging enough?
5. Be original
Do not simply copy ideas from a successful social media campaign launched by your competitor. Your brand may have a different appeal as compared to theirs. Make sure that your posts become your brand’s voice. Be formal, informal, humorous or even downright nasty! Just be authentic – that’s the key.
6. Be a Storyteller
Cook up a story around your brand for your customers to relate with. Instead of simply downloading information, put things across in a creative manner. This will ensure that your audience pays attention to your post and stays glued to it till the very end.
7. Use hashtags
Hashtags make it convenient for people to search for your posts. They also help you connect with a wider audience, of people with similar interests and likes. Make sure to not overload your post with hashtags, as that may appear like spam. Use keywords that define your product or brand so that Instagram and Twitter can help your customers locate your posts with ease.
8. Create Valuable posts
Do not incessantly promote your product or service. Offer pieces of information or resources that could add value to your customers. Give your audience a reason to watch out for your posts. Share posts of loyal customers and give it back to them in your own unique way. Appreciate those who are regular followers of your posts.
9. Be Regular
Once you start posting on your social media handles, make sure that you are regular with your posts. Do not keep the audience waiting for too long for your next one. Decide on the frequency at which you would want to post and then remain consistent. Tools like Buffer could help you schedule multiple posts on Facebook and Twitter so that you do not have to worry about forgetting to publish a post. You can use it to schedule up to 10 posts on one social media account for free! In case you want a more advanced version, you will have to pay an amount starting $10.
10. Choose Appropriate Platforms
Make sure you choose the right social media platform for promoting your business. While doing so, keep in mind the demographics of your target audience. For example, if your product caters to the demands of the young generation, using Snapchat or Instagram could be a good idea. However, if you wish to target working professionals, you could explore LinkedIn.
Do your own research to see which platform is being used the most by your primary competitors. Also, include images, infographics and videos to make your content easy to remember.
There are no set rules for social media, just as there are no specific rules for writing. But it is in your best interest to create some ‘best practices’ for yourself, so you know what you are doing. We have made your life easy by giving you an entire list of some above. So, get set write!
BIO: As an academic researcher & private tutor, Bella Williams guides the new age professionals and students with their career. A graduate from Monash University, Bella organizes free coaching workshops and promotes free sharing of knowledge. You can also find her on LinkedIn.